NYC Wants Gays and Lesbians to be a Part of It
NYC & Company, New York City’s official tourism organization, has launched the city’s first-ever effort to attract LGBT tourists. The New York Post reports that the group will air commercials on LOGO, MTV’s gay and lesbian channel, has placed a three-page ad in the Decmeber/January issue of Out magazine and will buy ads on several LGBT Websites. The GLBT campaign is a part of a $30 million marketing campaign called “This is New York City,” targeting 19 different countries. It’s all part of Mayor Bloomberg’s inititative to bring 50 million visitors to New York City by 2015.
The LGBT-targeted promotion will continue over the next several weeks, then accelerate in time for Valentine’s Day. NYC & Company told the Post that it is targeting the GLBT community because market demographics show the community “contains a large number of big spenders, usually with two incomes and no children. They are ‘highly desirable and considered a dream market due to high incidence of travel and discretionary income.’”
NYC & Company also offers LGBT information and links for travelers on its Website in a section called Gay and Lesbian New York.
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December 5th, 2007 at 11:10 am
Finally, places are beginning to recognize the $$$ value of appealing to the Gay community. Nothing like the vaunted marketplace!